creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social audiences are fragmenting Social platform user profile
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
Live sport 2.0 Capturing younger audiences with the creator economy
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Generative AI The double-edged sword for social video platforms and content creators
AI video generators have underestimated the appeal of being a suffering artist
Despite its hyper-futurism, 2023 was a return to the past
The $100m+ in-game opportunity behind music producers
The problem with content
YouTube, AI, and the social content balancing act
