creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video
Songwriter survey 2025 Reinvention
How the creator allegations against Kast Media expose an outdated podcast metric
Why the AI boom will boost non-Western markets
Apple is not the only one crushing the old music-making paradigm
State of the music creator economy The consumer era
Cultural movements A new take on mainstream for the fragmentation era
Snap’s attempt to be the real creator-focused MVP
Here is how livestreaming can pay its way in 2024 – and creators will not like it
Why social is a double-edged sword for streaming TV
How AI can empower creators by cutting through content saturation
Instagram Edits: the CapCut clone targeting TikTok’s turmoil
The songwriter’s role is shifting: here’s what the data shows
