creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
TikTok’s PineDrama points to social media’s anti-social trajectory
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market
Ideas are king in the land of AI video creation
Label services vendor landscape Rise of the atomised label
AI is promising a video creation revolution: Are you ready for the upside?
Why the music industry needs to learn to live with AI
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Chasing the zeitgeist: why speed trumps creativity in social video marketing
