creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
India market focus A fandom and AI-forward online population
AI chatbots The new conductors of entertainment
Social 2025 Navigating platforms for fan power
Visionary audio Unlocking the power of video in podcasting
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
AI futures: Culture wars
AI cannot replace creators… and the proof, surprisingly, is books
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
Why social video platforms should worry about their creators in the squeezed middle
The state of the video creator economy Creativity in a streamlined world
Why the ‘New Paramount’ is placing AI creation at is core
Audio is not enough: Why audio platforms and creators are betting on video
State of the music creator economy – The consumer era
MIDiA Research Panel Creator Survey 2023
As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
Apple, Stormzy, and the new Hollywood
