creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Will audio have a seat at the creator economy table?
The age of the premium content creator is here – but will audiences buy into it?
Audio is incidental: Why Spotify wants to become a creator ecosystem
Video Creators: Tell us how you create for a chance to win $500
Creators want to learn, and Adobe’s AI assistants want to listen
The ‘proof of work’ premium in the age of AI
The creator economy is booming, so why are we spending less time creating?
How creator hardware companies can adapt to AI’s new creative lane
AI narration: hope or hindrance to audio creation?
Why social media regulation could be a boost for the creator economy
TikTok’s creator subscriptions point to the future of social platforms
Ban or no ban, what comes next for TikTok creators?
Are creators wise to sell their offcuts to AI companies?
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Music creator survey Recalibration
AI is reshaping the music creator economy, and that change will reshape the music business
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
YouTubers want greater government support – and British broadcasters could help
