creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How AI can empower creators by cutting through content saturation
Social as the home of online scenes Going beyond viral moments
Social audiences are fragmenting Social platform user profile
Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
AI video generators have underestimated the appeal of being a suffering artist
Live sport 2.0 Capturing younger audiences with the creator economy
Generative AI The double-edged sword for social video platforms and content creators
The problem with content
YouTube, AI, and the social content balancing act
