creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
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Label services vendor landscape Rise of the atomised label
Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
The problem with the “AI versus human” music narrative
AI cannot replace creators… and the proof, surprisingly, is books
Why social video platforms should worry about their creators in the squeezed middle
Why the ‘New Paramount’ is placing AI creation at is core
As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
Music and AI: What happens when quality is no longer a differentiator?
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
Why the AI boom will boost non-Western markets
Songwriter survey 2025 Reinvention
Gen AI music and audio modification Data snapshot
