creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Songwriter survey 2025 Reinvention
Why the AI boom will boost non-Western markets
Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video
‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
Apple is not the only one crushing the old music-making paradigm
How the creator allegations against Kast Media expose an outdated podcast metric
Cultural movements A new take on mainstream for the fragmentation era
Why social is a double-edged sword for streaming TV
The songwriter’s role is shifting: here’s what the data shows
Here is how livestreaming can pay its way in 2024 – and creators will not like it
Instagram Edits: the CapCut clone targeting TikTok’s turmoil
Snap’s attempt to be the real creator-focused MVP
