creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Streaming TV’s fight on social’s stage Tactics for a short-form video future
AI futures: Culture wars
AI attitudes by DSP: See which platform’s users embrace AI the most – and why
Visionary audio Unlocking the power of video in podcasting
TikTok’s PineDrama points to social media’s anti-social trajectory
The new Hollywood Tactics for YouTube’s TV takeover
Hardware’s AI moment will help video creators do more with less
Is it time to retire the ‘AI’ brand to bolster adoption among video creators?
Social versus sponsorship: brand building in 2026
Why the music industry needs to learn to live with AI
The state of the video creator economy Creativity in a streamlined world
Apple, Stormzy, and the new Hollywood
Music creators – take our survey!
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
