creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music creators – take our survey!
India market focus A fandom and AI-forward online population
Is it time to retire the ‘AI’ brand to bolster adoption among video creators?
AI chatbots The new conductors of entertainment
Social 2025 Navigating platforms for fan power
AI futures: Culture wars
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Visionary audio Unlocking the power of video in podcasting
Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora
AI cannot replace creators… and the proof, surprisingly, is books
Why social video platforms should worry about their creators in the squeezed middle
Niche is mainstream How scenes, niche aggregators, and creators will reshape entertainment
Why the ‘New Paramount’ is placing AI creation at is core
The state of the video creator economy Creativity in a streamlined world
Audio is not enough: Why audio platforms and creators are betting on video
Apple, Stormzy, and the new Hollywood
As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America
