creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The Sidemen formula: Why TV formats belong on creator channels
The price of AI creator tools is on the rise, but will consumers pay for them?
Now’s the time to have your say: Audio creator survey still open
The State of the Video Creator Economy The road to one billion creators
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
Decoding the video creator economy’s potential at IBC2025, Amsterdam
Audio creator survey 2025 Mastering a digital landscape
Why audience ownership is the driving force behind creator IP expansions
The audio creator opportunity Audio creator behaviours and monetisation potential
The AI revolution sweeping video creator tools
How will AI change the video creator tools’ value chain?
Forget catalogue; creators are the new valuable IP
Video creation has never been easier – so why does it feel harder? Share your experience in our survey
Will video editing tools still dominate in a world of AI video creation?
Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool
From feeds to events: How content creators are reshaping TV strategy
Why digital natives and data science are key to embracing the creator economy
Future of the music creator economy Tipping point
