creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Bifurcation theory | How today’s music business will become two
DeepSeek and Rednote signal the dawning era of APAC
New research: What do gamers really think about generative AI in games?
Forget TikTok trends; the scene is TikTok itself
Instagram is becoming Facebook. So where do all the people go?
What Western DSPs can learn from Tencent Music’s SVIP Tier
Why Disney’s Epic Games investment challenges YouTube
International success for local language artists A strategic playbook
How social’s reach is undermining its culture
Songwriters take the stage: a new playbook for a new era
YouTube’s AI DreamTrack reflects a divided industry
The context behind Disney’s investment into Epic Games
Markiplier’s podcast breakthrough sets a new precedent for games creators
Re-creating the creator economy
Two years into the AI craze, where does it go next?
Podcast monetisation and remuneration Balancing creator and platform needs
The music business is splitting in two. Here’s why songwriters are reinventing their role
Why Sora is the Manhattan Project for video
