creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of entertainment lies in collaborating with audiences themselves
How streaming platforms are adapting in the race for affordable content
What is at stake in the TikTok-UMG showdown
Video game music’s untapped potential: More than background sound
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
What music could gain from social platform subscriptions
Gamers' time Where it is and how to get it
MIDiA’s five games trends to watch in 2025
The creator economy’s post-lockdown growth
Patreon is making video a battleground for creator allegiance
The case for in-game video platforms Closing the direct-to-consumer gap
'BBL Drizzy’ The eye of the storm for generative music AI
The next challenge for esports Striking the balance between creators and athletes
State of the independent music economy Fragmentation and consolidation
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
What to do when the medium loses meaning
Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?
Social is the new streaming… but the cracks are already showing
