creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the song: Why artists need transmedia storytelling
The future of entertainment lies in collaborating with audiences themselves
Music’s Instagram moment The social music creation revolution
Is embracing RSS a smart move for YouTube?
Web 3.0 is here Navigating the new culture of digital entertainment
The creator economy’s post-lockdown growth
Defining entertainment superfans Characteristics, categories, and commercial impact
Patreon is making video a battleground for creator allegiance
IMS Business Report 2025
How KPop Demon Hunters cracked the fandom code
What music could gain from social platform subscriptions
AI and ad exchanges are helping podcast advertising grow — but who benefits most?
What is at stake in the TikTok-UMG showdown
Music discovery snapshot Q4 2024 Breaking through the noise
Gamers' time Where it is and how to get it
How streaming platforms are adapting in the race for affordable content
Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
