creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of trust in media: Why transparency is key
IMS electronic music business report 2025/6
Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators
A year of change behind us, a new epoch ahead: Predicting 2026
Why dedicated fans are trading infinite choice for trusted curation
Gender inequity in creative industries is a structural problem. It's time we addressed it like one
Social is eating entertainment The future of memes, music, social platforms, and beyond
Craft versus character: the equation the music industry needs to fix
MIDiA’s 2025 predictions It’s social’s stage now
Socioeconomics of podcast listening Engaging a higher value audience
Songwriters take the stage A new playbook for a new era
From niche to mainstream: How video games adaptations are taking over movies and television
Why podcasts triumph in real-life settings: a lesson in scene alignment
Is streaming music's final form? And if not, what's next?
The next era of entertainment: AI and social are lowering barriers, but new ones must emerge
The paradox of scale and success: What music can learn from gin distilleries
Splice x MIDiA Sounds of 2025
What got you here won’t get you there: how Spotify built a new business
