creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Gen AI music platforms are niche among consumers — is being *too* easy the problem?
Anti-algorithm, anti-perfection - the rise of a music counter-culture
Live sport 2.0 Capturing younger audiences with the creator economy
Brands and social TV: The next big entertainment power move
Global Recorded Music Retail Revenues to Reach $121.1 Billion by 2033
Pixels to playlists Music preferences and behaviours of gamers
Global music industry enters new phase of recalibration, says MIDiA
AI in radio: How to use AI and retain humanity
The audio drama renaissance: The curious case of Sherlock & Co.
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube
The unflattening of music
Beyond the song: Why artists need transmedia storytelling
Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone
The re-evolution of email chains: Why social thrives on simplicity
