creator tools
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
The music industry remains divided on generative AI. Where will that leave us?
UK media consumption Q4 2024 A mature market with niche growth prospects
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
Here is how livestreaming can pay its way in 2024 – and creators will not like it
Social media first principles: What it takes to go beyond the algorithm
How the creator allegations against Kast Media expose an outdated podcast metric
Premium podcasting Diversifying success in the audio economy
The creative generation wants its own soundtrack
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
Splice x MIDiA Sounds of 2026 House on the rise
Karra, bifurcation, and YouTube’s gain
Shifting headwinds for AI Transitioning from disruptor to status quo
How AI can empower creators by cutting through content saturation
Snap’s attempt to be the real creator-focused MVP
Independent label and distributor survey Less is more
(di)Vine is back: Is there space for another short-form video app?
