consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music subscriber market shares Q4 2024 Full stream ahead
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
How streaming platforms are adapting in the race for affordable content
MIDiA’s five games trends to watch in 2025
Analogue revival A cultural pendulum swing
Are social platforms losing the next generation to Roblox and Fortnite?
Algorithms, AI, truth, and trust: why social platforms should be worried about the riots
Music creator economy: recalibration
Instagram Maps: Feature or future?
Ads in WhatsApp Stories: is this the next ad frontier in social?
Why the Stanley tumbler may be half full
Gamers A cross-entertainment summary
MIDiA’s analysts answer questions on their 2025 predictions
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
Instagram and the download-delete cycle: a cultural shift for social platforms
What Drake got wrong — and right — with 100 Gigs
Before and after podcasts Mapping the podcast listener journey
