consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of record labels: Shifting sands
Teens are skipping release week – here’s why the music industry can’t ignore it
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
From fans to superfans What’s missing from the games industry
Ban or no ban, what comes next for TikTok creators?
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
From answers to influence: How AI is reshaping social platforms’ role in search
Scenes are the new markets Why and how entertainment should go niche
Cross-platform success Using social platforms to build audience and fandom
Is the internet re-localising?
Is AI the biggest threat to social platforms?
AI chatbots The new conductors of entertainment
The winning formula for Grand Theft Auto VI Games pricing strategy
Bringing fandom to life: the rise of IRL superfan experiences
Two future paths for the vinyl revival
Breaking saturation Music streaming pricing strategy
Is it too soon to be talking about podcast superfans?
Leveraging anime A nuanced scene not a genre
