consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Leveraging anime A nuanced scene not a genre
Did Charli XCX go mainstream, or did the mainstream just go niche?
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
DeepSeek and Rednote signal the dawning era of APAC
MIDiA Research 2026 predictions Change is the constant
State of the music creator economy AI’s growing reach
Artist subscriptions and the myth of a silver bullet
The future of record labels: Shifting sands
From fans to superfans What’s missing from the games industry
Label services vendor landscape Rise of the atomised label
Is it too soon to be talking about podcast superfans?
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Social is the new entertainment; enter MIDiA’s new social vertical
The winning formula for Grand Theft Auto VI Games pricing strategy
Audience agency and the value of social media: the rise of the “digitine”
Is 2026 the year a western country finally bans a major social platform?
Audiobook consumer profile Following in podcasts’ footsteps
Cutting through the clutter: why an analogue revival is inevitable
