consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How economic volatility will impact US labels’ fandom monetisation push
Music merchandise demand Who, what, and where
The future of creator apps Fuelling engagement with fandom
The case for anti-scale
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
H1 2025 music metrics Mixed fortunes
Scenes are the new markets Why and how entertainment should go niche
Ban or no ban, what comes next for TikTok creators?
Beyond the screen How and why gaming merch and collectibles fuel fandom
Beyond the hype AI music creation in 2025
Why fandom’s ‘more is more’ era could backfire
Streaming strongholds High-potential markets for global music players
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
Two future paths for the vinyl revival
AI chatbots The new conductors of entertainment
Label executives: take this survey and receive a free MIDiA report
From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?
Why predictions matter – and MIDiA’s take on 2026
