consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Paramount+ Q4 2023 consumer deep dive
AI music creators: music’s superfans
Why music is not enough for an artist fan club
Answering questions from MIDiA’s "The State of AI and Music" webinar
Audible competes with Spotify by considering the reasons consumers listen
Pluto TV Q4 2023 consumer deep dive
Cultural forecasting: how socio-economic moods can predict trends
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
Background music is a short-term win for DSPs – but it could be a long-term problem
Niche is the new mainstream: Marketing in an AI-saturated social landscape
85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?
India market focus A fandom and AI-forward online population
The hunt for tomorrow’s platform Are games the next generation of social?
The Gen Zalpha reset Rewiring entertainment for the next generation
What it takes to make a music streaming subscriber switch services
UK media consumption Q4 2024 A mature market with niche growth prospects
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
