consumer survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Creators as IP A 'personal brand' is an investment opportunity
All eyes, no ears: New MIDiA data shows why virality is not building fandom
Social audiences are fragmenting Social platform user profile
Songwriters take the stage A new playbook for a new era
International success for local language artists A strategic playbook
CD Baby’s ‘Stages’ can serve both passion and professionalism
Pixels to playlists Music preferences and behaviours of gamers
The crumbling of music media is a disaster for the music industry
Visionary audio Unlocking the power of video in podcasting
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
State of the music video economy Balancing act
Death of the town square Social fragmentation and a decentralised digital future
The state of the video creator economy Creativity in a streamlined world
What gamers really think about gen AI in games Apathy, not outrage
Despite its hyper-futurism, 2023 was a return to the past
The ‘why’ and ‘what’ behind in-game spending
Everyone wants to monetise fandom – but we must fix fan data first
Entertainment behaviour The frequency factor
