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Non-music companies should be taking notes from the music marketing playbook
The attention economy after the lockdown boom
Kanye’s Stem Player release is a real-time experiment in superfan targeting
Why making memes with creator tools is the new music industry
In-game spending Cross-entertainment product strategy
Consumers as creators The artist / audience line is blurring
Hayu’s arrival in India means a reality check for the reality genre
Kanye just obliterated the creative full stop
The social studio will empower the next million producers
How SZA is building a model for fan base advisory boards
Media consumption Lockdown’s attention boom
Creator culture The song becomes the feed
Cultural trends of 2022 A year of inflection points
State of the live streaming nation Reframing the format post-lockdown
Can Spotify break out of its lane?
Why music underpins the culture of our ‘new normal’
Creator TAMs: a new way to assess the creator economy
Digital consumption habits How tomorrow’s audiences will reshape entertainment
