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TikTok may be shutting down its music service, but it will still compete with streaming
How AI narration could transform Apple Books’ creator economy
Platoon just quietly raised the bar for songwriter services
Apple Music taps into mainstream music audience to grow podcast videos
A model for a new music streaming industry
Streaming strongholds High-potential markets for global music players
For years, we said to take games efforts of these companies seriously – now they are serious players
Cultural movements A new take on mainstream for the fragmentation era
Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display
Why the era of spatial computing will need its entertainment moment
Pixels to playlists Music preferences and behaviours of gamers
Apple connects the dots
Global South rising Streaming audiences in China, Turkey, and South Africa
2024 audio consumer profile Habits, platforms, and personas
Party in the front, business in the back: Why Apple Music Sing is so savvy
Before and after podcasts Mapping the podcast listener journey
What podcast slowdown? 1.2 billion people will be listening by 2030