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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution

Report by Tim Mulligan

30 Jun 2022

20,000 foot view: With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...

Why ads are Netflix’s podcast moment

Blog post by Tim Mulligan

28 Jun 2022

netflix

Netflix 3.0

Ted Sarandos

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

Roku and Walmart are bringing shoppable ads to TV

Blog post by Richard Broadhurst

27 Jun 2022

streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading...

Churn in the era of dynamic retention

Blog post by Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

Why Paramount+ is landing in the UK at an inflection point for video streaming

Blog post by Tim Mulligan

21 Jun 2022

Paramount+

SVOD

Video

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

Why (and how) Apple has now fundamentally disrupted sports

Blog post by Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...

What Roku brings to an under-pressure Netflix

Blog post by Tim Mulligan

15 Jun 2022

netflix

roku

Video

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Blog post by Srishti Das

10 Jun 2022

netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

Retention and engagement are both key to streaming resilience in 2022

Blog post by Tim Mulligan

7 Jun 2022

retention

engagement

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention...

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Blog post by Tim Mulligan

1 Jun 2022

BBC

Video

business strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

20,000 foot view: Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing...

Snap is the latest victim of the attention recession

Blog post by Richard Broadhurst

30 May 2022

Snap

social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Why the attention and macro economy lights are flashing for subscription video

Blog post by Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

Why increased competition and the cost-of-living crisis add up to a new Netflix

Blog post by Tim Mulligan

17 May 2022

Online video

Video

audience insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

20,000 foot view: Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old)...

Welcome to the great streaming reset

Blog post by Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

golf

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves...

Why 2022 will finally see the emergence of the streaming TV era

Blog post by Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

The attention recession has hit Spotify too

Blog post by Mark Mulligan

27 Apr 2022

Video

Music

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this,...