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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution
Report by Tim Mulligan
30 Jun 2022
£3,000.00 excl. VAT
Video
streaming retention
video monetisation
20,000 foot view:  With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...
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Why ads are Netflix’s podcast moment

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Blog post by Tim Mulligan
28 Jun 2022
netflix
Netflix 3.0
Ted Sarandos
In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...
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Roku and Walmart are bringing shoppable ads to TV

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Blog post by Richard Broadhurst
27 Jun 2022
streaming
ads
shopping
Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a  partnership  that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading...
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Churn in the era of dynamic retention

Cover image for Churn in the era of dynamic retention
Blog post by Mark Mulligan
24 Jun 2022
Churn
Video
Music
Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...
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Why Paramount+ is landing in the UK at an inflection point for video streaming

Cover image for Why Paramount+ is landing in the UK at an inflection point for video streaming
Blog post by Tim Mulligan
21 Jun 2022
Paramount+
SVOD
Video
Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...
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Why (and how) Apple has now fundamentally disrupted sports

Cover image for Why (and how) Apple has now fundamentally disrupted sports
Blog post by Tim Mulligan
16 Jun 2022
Apple
AppleTV+
MLS
On Tuesday June 14th,  Apple announced  that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...
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What Roku brings to an under-pressure Netflix

Cover image for What Roku brings to an under-pressure Netflix
Blog post by Tim Mulligan
15 Jun 2022
netflix
roku
Video
Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading...
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Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Cover image for Netflix could build a fandom platform with a potential bid for Formula One broadcast rights
Blog post by Srishti Das
10 Jun 2022
netflix
attention recession
Formula One
MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....
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Retention and engagement are both key to streaming resilience in 2022

Cover image for Retention and engagement are both key to streaming resilience in 2022
Blog post by Tim Mulligan
7 Jun 2022
retention
engagement
attention recession
The great video subscriber gains made between the  D2C big bang  era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention...
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The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

Cover image for The end of BBC Four and CBBC heralds the start of streaming realism for the BBC
Blog post by Tim Mulligan
1 Jun 2022
BBC
Video
business strategy
Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping  its two linear TV channels, BBC Four and CBBC,  was both bold and pragmatic. The BBC is arguably going through...
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Metaverse
Future scenarios for smart TVs

Cover image for Metaverse
Report by Tim Mulligan
31 May 2022
£3,000.00 excl. VAT
metaverse
VR
virtual reality
20,000 foot view:  Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing...
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Snap is the latest victim of the attention recession

Cover image for Snap is the latest victim of the attention recession
Blog post by Richard Broadhurst
30 May 2022
Snap
social media
attention recession
Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession
Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
27 May 2022
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
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Why the attention and macro economy lights are flashing for subscription video

Cover image for Why the attention and macro economy lights are flashing for subscription video
Blog post by Tim Mulligan
24 May 2022
attention recession
subscription video on demand
cost of living impacts
Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....
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Why increased competition and the cost-of-living crisis add up to a new Netflix

Cover image for Why increased competition and the cost-of-living crisis add up to a new Netflix
Blog post by Tim Mulligan
17 May 2022
Online video
Video
audience insight
15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...
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Social video
TikTok sets the pace

Cover image for Social video
Report by Richard Broadhurst
10 May 2022
£3,000.00 excl. VAT
ad
app
consumer
20,000 foot view:  Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old)...
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Welcome to the great streaming reset

Cover image for Welcome to the great streaming reset
Blog post by Tim Mulligan
10 May 2022
attention recession
Connected TV World Summit
golf
Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves...
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Why 2022 will finally see the emergence of the streaming TV era

Cover image for Why 2022 will finally see the emergence of the streaming TV era
Blog post by Tim Mulligan
3 May 2022
Online video
streaming tv
AVOD
Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...
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The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too
Blog post by Mark Mulligan
27 Apr 2022
Video
Music
Media and Marketing
Spotify added two million subscribers in Q1 2022.  Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...
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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs
Report by Tim Mulligan
26 Apr 2022
£3,000.00 excl. VAT
NFTs
Video
business strategy
20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this,...
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