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Clubhouse and the next evolution of audio

Blog post by Hanna Kahlert

23 Feb 2021

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown...

The COVID bounce and the coming attention recession

Blog post by Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start...

MIDiA welcomes three new hires

Blog post by Dara Jegede

17 Feb 2021

team

MIDiA Research

Jobs at MIDiA

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator....

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....

Three trends that will shape the rest of 2021, and beyond

Blog post by Mark Mulligan

15 Feb 2021

the immersive web

entertainment internets

Insurgents

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web...

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

New artists, does it pay to be streaming first?

Blog post by Keith Jopling

10 Feb 2021

Strategy

Marketing

streaming music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions...

UMG licensing deal solidifies TikTok’s lead in social media innovation

Blog post by Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music...

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00 excl. VAT

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing...

Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Blog post by Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to...

Streaming is killing culture? Tell that to the Sea Shanty

Blog post by Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements...

Songs are the golden eggs in music catalogues, but who is looking after the goose?

Blog post by Keith Jopling

20 Jan 2021

Strategy

music catalogue

Marketing

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’...

Is this the beginning of the end for Instagram?

Blog post by Hanna Kahlert

19 Jan 2021

Media and Marketing

Cultural Trends

It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host,...

Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula

Blog post by Hanna Kahlert

13 Jan 2021

The much-anticipated Cyberpunk 2077 was released last month on December 10th, as both the most expensive game ever made and with one of the most high-profile acting casts. Following the studio’s highly-successful...

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Blog post by Alistair Taylor

7 Jan 2021

D-Day

Year 0

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights...

The live versus streaming demographic paradox

Blog post by Hanna Kahlert

5 Jan 2021

artists

demographic

insight

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the...

2021 Predictions: The year of the immersive web

Blog post by Mark Mulligan

18 Dec 2020

As we approach the end of 2020 it is time to look forward to what 2021 may bring. MIDiA has published the fifth edition of our Annual Predictions report which clients can read here . There are 27 predictions...

English Premiership Rugby gets set for a digital shake-up

Blog post by Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

Facebook faces anti-trust lawsuits, sounding a warning to big tech

Blog post by Hanna Kahlert

16 Dec 2020

ads

data

facebook

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...