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Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

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Report by Karol Severin

23 Oct 2016

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most....

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Report by Zach Fuller

30 Sep 2016

£750.00 excl. VAT

virtual reality

VR hardware

music industry

20,000 foot view: A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the...

Virtual Reality
The Content Conundrum

Report by Tim Mulligan

22 Aug 2016

£1,000.00 excl. VAT

virtual reality

VR

VR content

20,000 Foot View At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured...

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Report by Zach Fuller

31 Jul 2016

£1,000.00 excl. VAT

virtual reality

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

Mobile Messaging Platforms
The Mobile Experience Revolution

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Report by Karol Severin

27 Jul 2016

messaging platforms

messaging apps

Mobile messaging

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion...

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Zach Fuller

28 Jun 2016

brexit

EU

Europe

The 20,000 Foot View The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may...

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

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Report by Karol Severin

30 May 2016

Mobile messaging

messaging apps

messaging app users

The 20,000 Foot View With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep...

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

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Report by Karol Severin

27 Apr 2016

£750.00 excl. VAT

adblocking

ad block

adblockers

The 20,000 Foot View This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness...

Decoding The Adblocking Threat
Key Players, End Games And Implications

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Report by Karol Severin

31 Mar 2016

£750.00 excl. VAT

adblocking

Ad Blocking

ad-blocking

The 20,000 Foot View The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

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Report by Mark Mulligan

15 Jan 2015

Paid Content

content

premium content

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Report by Mark Mulligan

12 Aug 2014

google

Apple

Amazon

The 20,000 Foot View Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital...