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Four Principles for Marketeers to Achieve Business Growth

Blog post by Georgia Meyer

16 Apr 2019

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA...

Snapchat Announces Ad Business but Is It Time Up for Third-Party Targeting?

Blog post by Georgia Meyer

15 Apr 2019

Media and Marketing

On Thursday 4 th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than...

Four Marketing Principles for the Digital Economy
1.0

Cover image for Four Marketing Principles for the Digital Economy

Report by Georgia Meyer

14 Mar 2019

£2,000.00 excl. VAT

Digital economy

reach

relevance

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles...

The Voice Market and Behaviour Trends Overview

Report by Karol Severin

11 Mar 2019

£5,000.00 excl. VAT

voice command

voice engagement

voice activated speakers

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers...

TV Ad Round-Up – How the New Video Landscape Competes For Ad Dollars

Blog post by Georgia Meyer

6 Mar 2019

Media and Marketing

The past ten years of video content, and media content more generally, has been characterised by debates on subscription verus ad-supported revenue models. For a while, Netflix’s subscription model was...

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Blog post by Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

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Report by Georgia Meyer

28 Jan 2019

£5,000.00 excl. VAT

Paywalls

ad-supported

Freemium

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

Quarterly Digital Content Trends Q4 2018

Report by Tim Mulligan

23 Jan 2019

£5,000.00 excl. VAT

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour...

Will ‘Pause Ads’ Flourish or Fail?

Blog post by Georgia Meyer

3 Jan 2019

hulu

Online video

Pause Ads

AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at avoiding...

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Report by Georgia Meyer

20 Dec 2018

attention economy

TV ads

YouTube ads

In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most control over their...

Quarterly Digital Content Trends: Q3 2018

Report by Zach Fuller

19 Dec 2018

content trends

consumer analytics

consumer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report...

Team Instagram: 2018’s Ideological Warfare

Blog post by Georgia Meyer

14 Dec 2018

ads

Duopoly

Etsy

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up...

5G: Use Cases, Hurdles and Opportunity

Report by Mark Mulligan

12 Dec 2018

5G

convergence

telco

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure...

Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

MIDiA Research Predictions 2019

Report by Mark Mulligan, Tim Mulligan, Zach Fuller, Alistair Taylor and Georgia Meyer

8 Nov 2018

2019 predictions

2018 predictions

midia predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

Streaming Media Consumption
Video Leads The Way

Cover image for Streaming Media Consumption

Report by Zach Fuller

22 Oct 2018

£5,000.00 excl. VAT

media consumption

Online video

Music

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

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Report by Georgia Meyer

10 Oct 2018

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

music streaming

video streaming

brand affinity

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...

MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Cover image for MIDiA Data Spotlight: Podcasts

Report by Zach Fuller

3 Oct 2018

Podcasts

streaming

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage...