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Building Show Fandom in the Streaming Era

Cover image for Building Show Fandom in the Streaming Era
Report by Tim Mulligan
13 Feb 2020
£3,000.00 excl. VAT
tv show marketing
Marketing
streaming tv shows
  The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...
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Demand Creation
What’s the Next Big Growth Curve for Music?

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Report by Keith Jopling
14 Jan 2020
demand creation
music industry
labels
  Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...
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The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

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Report by Mark Mulligan
12 Dec 2019
£3,000.00 excl. VAT
marketing and brands
Marketing
brands
The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...
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20/20 Vision
MIDiA Research Predictions 2020

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller, Alistair Taylor, Keith Jopling and Amanda Stears
10 Dec 2019
£5,000.00 excl. VAT
Keywords: trends
user modified content
abundance paradox
The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...
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Post-Peak Attention and the Case for Micropayments

Blog post by Zach Fuller
9 Dec 2019
Blockchain
Innovation
Media
Success in new business paradigms involves wasting what is abundant to capture what is scarce. The Industrial Revolution did this by taking advantage of technologies that used the finite resource of human...
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US and UK Sports Fans
Reaching Digital Natives

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Report by Alistair Taylor
6 Dec 2019
£3,000.00 excl. VAT
peak attention economy
attention
engagement
  Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue...
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Streaming Pricing
Solid Outlook but Slowing Demand

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Report by Mark Mulligan
4 Dec 2019
£3,000.00 excl. VAT
pricing
pricing strategy
streaming pricing
  Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend...
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Spotify Podcast Strategy
Strong Start, Long Way to Go

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Report by Mark Mulligan
28 Nov 2019
£3,000.00 excl. VAT
Spotify
Podcasts
podcast market
  Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...
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The Imitation Game: Why First-Mover Advantage Could Lose its Allure in Tech Strategy

Blog post by Zach Fuller
25 Nov 2019
advertising
Media and Marketing
‘Originality is nothing but judicious imitation’ - Voltaire ‘Good artists copy; great artists steal’ – Steve Jobs Being the first is overrated when it means you can instantly be copied. The...
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Infostructure and the Barriers to Innovation

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Blog post by Zach Fuller
15 Nov 2019
infostructure
Innovation
media tech
Or, Why the United States Never Built High-Speed Connecting Railways Disruption is never simple, and what is often logically more efficient rarely wins out in the game of adoption. This process has a storied...
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Recession Impact
How an Economic Downturn Could Reshape Digital Media

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller, Alistair Taylor, Keith Jopling and Amanda Stears
29 Oct 2019
£5,000.00 excl. VAT
recession
economic cycles
economic downturn
  Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...
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Consumer Ad Receptiveness
Apathy, Evasion and Engagement

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Report by Mark Mulligan
30 Sep 2019
£3,000.00 excl. VAT
advertising
ads
Marketing
  On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...
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The Post-Peak Attention Economy
What’s Next for Entertainment?

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Report by Karol Severin
12 Sep 2019
Free Report
attention economy
cross entertainment
consumer behaviour
  With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...
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TV Show Fandom
Streaming Redefines TV Show Success

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Report by Amanda Stears
30 Aug 2019
streaming
streaming video
TV show
The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living...
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Sports Fans Consumer Trends 2019

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Report by Alistair Taylor
6 Aug 2019
£3,000.00 excl. VAT
peak attention economy
attention economy
value proposition
  Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...
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State of the Podcast Nation

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Report by Mark Mulligan
23 Jul 2019
£3,000.00 excl. VAT
Podcasts
podcast
podcast market
  Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy...
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Artist Fandom
The Artist Marketing Playbook Needs Rewriting

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Report by Mark Mulligan
19 Jul 2019
£3,000.00 excl. VAT
artist fandom
artists
artist fans
  The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing....
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2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021
Report by Alistair Taylor
14 Jun 2019
£5,000.00 excl. VAT
licensing
rights acquisition
bidding
  The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such...
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Truth and Trust in the Era of Fake News

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Report by Mark Mulligan
30 May 2019
£3,000.00 excl. VAT
news
digital news
online news
  The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter...
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Music Marketing
Niche is the New Mainstream

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Report by Mark Mulligan
20 May 2019
£2,000.00 excl. VAT
music marketing
Marketing
music marketing strategy
  Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...
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