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Instagram is trying TikTok features on for size – but does the shoe fit?

Cover image for Instagram is trying TikTok features on for size – but does the shoe fit?
Blog post by Ashleigh Millar
19 May 2022
TikTok
instagram
stories
Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...
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Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Cover image for Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified
Blog post by Hanna Kahlert
18 May 2022
Media and Marketing
business strategy
The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...
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The creator economy goes beyond UGC

Cover image for The creator economy goes beyond UGC
Blog post by Hanna Kahlert
11 May 2022
Media and Marketing
audience insight
Cultural Trends
We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...
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What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)
Blog post by Tatiana Cirisano
6 May 2022
music industry
social media
snapchat
The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...
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The ‘Women In Music 2022’ report is about more than just music

Cover image for The ‘Women In Music 2022’ report is about more than just music
Blog post by Hanna Kahlert
5 May 2022
Media and Marketing
Product Strategy
MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...
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Consumers as creators
The artist / audience line is blurring

Cover image for Consumers as creators
Report by Hanna Kahlert
30 Apr 2022
£3,000.00 excl. VAT
creator tools
Content Creators
creator economy
20,000 foot view:  The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...
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Why games could be the winning entertainment sector as disposable income tightens

Cover image for Why games could be the winning entertainment sector as disposable income tightens
Blog post by Karol Severin
28 Apr 2022
attention recession
streaming
subscriptions
Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...
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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
Blog post by Ashleigh Millar
28 Apr 2022
TikTok
instagram
snapchat
‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...
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The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too
Blog post by Mark Mulligan
27 Apr 2022
Video
Music
Media and Marketing
Spotify added two million subscribers in Q1 2022.  Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...
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The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over
Blog post by Hanna Kahlert
27 Apr 2022
entertainment
covid
boom
Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...
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Elon’s Twitter bid is a warning: creators are building on rented land

Cover image for Elon’s Twitter bid is a warning: creators are building on rented land
Blog post by Tatiana Cirisano
22 Apr 2022
creator tools
Content Creators
creator economy
In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...
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Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition
Blog post by Hanna Kahlert
21 Apr 2022
twitter
social
platform
Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...
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Forget peak Netflix, this is the attention recession

Cover image for Forget peak Netflix, this is the attention recession
Blog post by Mark Mulligan
20 Apr 2022
peak attention economy
Peak Attention
attention economy
Forget peak Netflix, this is the attention recession   Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...
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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Cover image for Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Blog post by Hanna Kahlert
13 Apr 2022
Meta
metaverse
google glass
Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not...
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Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022
Blog post by Hanna Kahlert
6 Apr 2022
d2c
Media
social
Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...
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From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Cover image for From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy
Blog post by Hanna Kahlert
30 Mar 2022
meme
cake
netflix
This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...
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The metaverse hype will need to account for screen fatigue in an increasingly digital world

Cover image for The metaverse hype will need to account for screen fatigue in an increasingly digital world
Blog post by Hanna Kahlert
24 Mar 2022
Media and Marketing
Cultural Trends
metaverse
The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...
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Profiling the social media footprint of niche entertainment audiences for Web 3

Cover image for Profiling the social media footprint of niche entertainment audiences for Web 3
Report by Hanna Kahlert
24 Mar 2022
£3,000.00 excl. VAT
social media
social media following
Media and Marketing
The 20,000 foot view Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume....
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Why Instagram will introduce NFTs to the gig economy in a big way

Cover image for Why Instagram will introduce NFTs to the gig economy in a big way
Blog post by Hanna Kahlert
16 Mar 2022
facebook
Meta
metaverse
In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial...
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Social media has become the default news platform for digital natives (for better and / or worse)

Cover image for Social media has become the default news platform for digital natives (for better and / or worse)
Blog post by Hanna Kahlert
2 Mar 2022
social media
TikTok
digital native
The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense,  markets are volatile , and no one knows what will come next. However, as...
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