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Instagram is trying TikTok features on for size – but does the shoe fit?

Blog post by Ashleigh Millar

19 May 2022

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Blog post by Hanna Kahlert

18 May 2022

Media and Marketing

business strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

The creator economy goes beyond UGC

Blog post by Hanna Kahlert

11 May 2022

Media and Marketing

audience insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

The ‘Women In Music 2022’ report is about more than just music

Blog post by Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

20,000 foot view: The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...

Why games could be the winning entertainment sector as disposable income tightens

Blog post by Karol Severin

28 Apr 2022

attention recession

streaming

subscriptions

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Blog post by Ashleigh Millar

28 Apr 2022

TikTok

instagram

snapchat

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...

The attention recession has hit Spotify too

Blog post by Mark Mulligan

27 Apr 2022

Video

Music

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Blog post by Hanna Kahlert

21 Apr 2022

twitter

social

platform

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...

Forget peak Netflix, this is the attention recession

Blog post by Mark Mulligan

20 Apr 2022

peak attention economy

Peak Attention

attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...

Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Blog post by Hanna Kahlert

13 Apr 2022

Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Blog post by Hanna Kahlert

30 Mar 2022

meme

cake

netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

The metaverse hype will need to account for screen fatigue in an increasingly digital world

Blog post by Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural Trends

metaverse

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

Profiling the social media footprint of niche entertainment audiences for Web 3

Report by Hanna Kahlert

24 Mar 2022

£3,000.00 excl. VAT

social media

social media following

Media and Marketing

The 20,000 foot view Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume....

Why Instagram will introduce NFTs to the gig economy in a big way

Blog post by Hanna Kahlert

16 Mar 2022

facebook

Social media has become the default news platform for digital natives (for better and / or worse)

Blog post by Hanna Kahlert

2 Mar 2022

social media

TikTok

digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as...