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Can Gamescom retain its appeal going forward?

Blog post by Karol Severin

23 Jun 2022

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

Quick take: Why Xbox All Access could be the ultimate recession winner

Blog post by Karol Severin

17 Jun 2022

Inflation

global recession

cost of living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...

Xbox to rid large games of a key competitive weapon

Blog post by Karol Severin

10 Jun 2022

xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

20,000 foot view: Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Blog post by Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

Xbox Cloud Gaming expansion heralds a cross-platform future

Blog post by Perry Gresham

13 May 2022

xbox

cloud gaming

Fortnite

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

What happened with EA and FIFA and why both are probably going to be fine

Blog post by Karol Severin

12 May 2022

EA Sports

FIFA

Games

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on...

Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

esports

: esports

entertainment

20,000 foot view: Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable....

Quick take: Spotify to connect artists and fans on a Roblox island

Blog post by Karol Severin

5 May 2022

Roblox

Spotify

Games

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...

Why games could be the winning entertainment sector as disposable income tightens

Blog post by Karol Severin

28 Apr 2022

attention recession

streaming

subscriptions

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...

You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Blog post by Karol Severin

21 Apr 2022

Snoop Dogg

call of duty

Warzone

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable...

Sony continues investing in Epic Games

Blog post by Karol Severin

19 Apr 2022

Sony

Epic Games

Fortnite

Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced...

Unreal is evolving from a games development tool to a story-telling tool

Blog post by Karol Severin

7 Apr 2022

Epic Games

Unreal Engine 5

games development

Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping...

Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

Blog post by Perry Gresham

29 Mar 2022

cloud gaming

xbox game pass

netflix

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...

Elden Ring’s early success shows that traditional gaming experiences are still relevant

Blog post by Perry Gresham

24 Mar 2022

gaming

niche is the new mainstream

elden ring

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...

Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Report by Karol Severin

21 Mar 2022

£3,000.00 excl. VAT

Games

audience insight

gaming

The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Games companies’ video opportunity
From marketing to monetisation

Cover image for Games companies’ video opportunity

Report by Karol Severin

16 Mar 2022

Free Report

Games

gaming

gaming culture

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Blog post by Karol Severin

11 Mar 2022

regulation

Russia

China

Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete...