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Can Gamescom retain its appeal going forward?

Cover image for Can Gamescom retain its appeal going forward?
Blog post by Karol Severin
23 Jun 2022
gamescom
games industry
conference
I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...
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Quick take: Why Xbox All Access could be the ultimate recession winner

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Blog post by Karol Severin
17 Jun 2022
Inflation
global recession
cost of living
Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...
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Xbox to rid large games of a key competitive weapon

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Blog post by Karol Severin
10 Jun 2022
xbox
cloud gaming
games streaming
Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...
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Profiling single-player versus multiplayer gamers
A generational changing of the guard

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Report by Karol Severin
31 May 2022
£3,000.00 excl. VAT
games industry
games streaming
games engagement
20,000 foot view: Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will...
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
27 May 2022
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
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Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

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Blog post by Karol Severin
26 May 2022
multiplayer
single player
gamer behavior
Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...
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Xbox Cloud Gaming expansion heralds a cross-platform future

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Blog post by Perry Gresham
13 May 2022
xbox
cloud gaming
Fortnite
MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...
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What happened with EA and FIFA and why both are probably going to be fine

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Blog post by Karol Severin
12 May 2022
EA Sports
FIFA
Games
As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on...
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Esports viewers update
A valuable segment with a (solvable) growth problem

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Report by Richard Broadhurst
5 May 2022
£3,000.00 excl. VAT
esports
: esports
entertainment
20,000 foot view:  Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable....
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Quick take: Spotify to connect artists and fans on a Roblox island

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Blog post by Karol Severin
5 May 2022
Roblox
Spotify
Games
Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...
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Why games could be the winning entertainment sector as disposable income tightens

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Blog post by Karol Severin
28 Apr 2022
attention recession
streaming
subscriptions
Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...
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You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Cover image for You can play Snoop Dogg in Call of Duty, but you can’t PLAY him
Blog post by Karol Severin
21 Apr 2022
Snoop Dogg
call of duty
Warzone
Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable...
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Sony continues investing in Epic Games

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Blog post by Karol Severin
19 Apr 2022
Sony
Epic Games
Fortnite
Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced...
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Unreal is evolving from a games development tool to a story-telling tool

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Blog post by Karol Severin
7 Apr 2022
Epic Games
Unreal Engine 5
games development
Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping...
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Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

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Blog post by Perry Gresham
29 Mar 2022
cloud gaming
xbox game pass
netflix
Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...
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Elden Ring’s early success shows that traditional gaming experiences are still relevant

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Blog post by Perry Gresham
24 Mar 2022
gaming
niche is the new mainstream
elden ring
From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...
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Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

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Report by Karol Severin
21 Mar 2022
£3,000.00 excl. VAT
Games
audience insight
gaming
The 20,000 foot view Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on...
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What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming
Blog post by Tatiana Cirisano
16 Mar 2022
fandom
social media
creator tools
Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...
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Games companies’ video opportunity
From marketing to monetisation

Cover image for Games companies’ video opportunity
Report by Karol Severin
16 Mar 2022
Free Report
Games
gaming
gaming culture
MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...
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Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Cover image for Quick Take: Regulation and war are leading the global games industry's trajectory to diverge
Blog post by Karol Severin
11 Mar 2022
regulation
Russia
China
Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete...
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