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The video attention reboot
How video is being impacted by the attention recession

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Report by Tim Mulligan and Hanna Kahlert
29 Jul 2022
£3,000.00 excl. VAT
Critical Developments
attention recession
lean-through
20,000 foot view:  With the attention recession in full swing following the lockdown boom, video is already feeling the pinch as evidenced by Netflix’s declining subscriber count. The mainstreaming...
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The attention recession meets the economic recession

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Blog post by Mark Mulligan
22 Jul 2022
attention recession
recession
cost of living crisis
We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...
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Are we headed towards subscription fatigue?

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Blog post by Hanna Kahlert
21 Jul 2022
subscription
fatigue
NFT
When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...
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The attention recession
Post-peak behaviour

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Report by Mark Mulligan
22 Jun 2022
£3,000.00 excl. VAT
attention recession
attention economy
Inflation
20,000 foot view:  The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started...
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
27 May 2022
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
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Hybrid futures
MIDiA 2022 predictions

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano
13 Jan 2022
Free Report
MIDiA Research Predictions
Cultural Trends
social media
MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '.  Watch the webinar here ....
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2022 MIDiA predictions
The year of the creator

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano
16 Dec 2021
£5,000.00 excl. VAT
Media and Marketing
business strategy
2022 predictions
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. ...
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Attention economy
After the lockdown boom

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Report by Mark Mulligan
23 Nov 2021
£3,000.00 excl. VAT
entertainment consumption
entertainment hours
media time
  The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats....
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Future-proofing growth and curtailing subscriber churn post pandemic

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Report by Tim Mulligan
22 Apr 2021
Free Report
Video
Critical Developments
Future-proofing growth and curtailing subscriber churn post pandemic webinar slides. 
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Media consumption
Lockdown’s attention boom

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Report by Mark Mulligan
12 Feb 2021
£3,000.00 excl. VAT
Media and Marketing
media consumption
entertainment consumption
  2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...
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The Great Reaggregation
Lockdown, Demand and Consolidation

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Report by Tim Mulligan
29 Jan 2021
£3,000.00 excl. VAT
Video
reaggregation
video ecosystems
  COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of...
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Cultural Trends in 2021
Navigating a New Normal

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Report by Hanna Kahlert
10 Dec 2020
£3,000.00 excl. VAT
Amazon
amazon prime video
Amuse
  Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics...
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2021 Predictions
The Year of the Immersive Web

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert
23 Nov 2020
£5,000.00 excl. VAT
amazon channels
Amazon Prime
Apple One
  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond....
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Independent Artists
Pathfinding Through a Pandemic

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Report by Mark Mulligan and Keith Jopling
30 Sep 2020
Free Report
Music
independent artists
indie artists
2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown...
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Post-Pandemic Programming
Surviving and Thriving in the Recession

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert
9 Sep 2020
£5,000.00 excl. VAT
aeg
AMC Cinemas
Alphabet
  COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment...
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Recovery Economics
Post-Lockdown Sports

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Report by Alistair Taylor
28 Aug 2020
£3,000.00 excl. VAT
Video
Media and Marketing
Critical Developments
  As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers, freeing up previously...
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Attention Economy
Media Consumption Q2 2020

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Report by Mark Mulligan
31 Jul 2020
£3,000.00 excl. VAT
media consumption
entertainment consumption
entertainment
  This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...
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Recovery Economics
Post-Lockdown TV

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Report by Tim Mulligan
8 Jul 2020
£3,000.00 excl. VAT
Post-Lockdown
lockdown
recovery economics
As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...
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Recession Impact
Music Industry 2020 Growth Scenarios

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Report by Mark Mulligan
29 Jun 2020
£3,000.00 excl. VAT
recession
Covid-19
coronavirus
As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact...
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Recovery Economics
Outlook for Music, Games, Video & Sports

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Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor
19 Jun 2020
£3,000.00 excl. VAT
recorded music
music streaming
recovery economics
MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...
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