Streaming-era audience intelligence: for a true measure of content performance

MIDiA Index is a powerful analytics platform which combines viewing metrics, demand, demographics, fandom, awareness, social media impact, and more for a unique view of TV and video audiences.

Sign up for the MIDiA Index Beta test

Tracking the impact of the world’s biggest shows

MIDiA Index is a next-generation audience intelligence platform. We go beyond traditional ratings to help you understand the true impact of shows, from viewership and social impressions to popularity and brand awareness. A list of the shows featured in MIDiA Index is kept up to date for reference.

MORE THAN JUST RATINGS

We combine audience behaviour data with the most important content demand, appeal and viewing metrics to create a new currency for measuring success in the streaming era.
MIDiA Index aggregates and harmonises proprietary consumer data and market trackers, as well as multiple third-party sources, into a single unified dashboard.

CAPTURING PERFORMANCE FROM ALL ANGLES

MIDiA Index brings together all the TV show data, trends and audience insights that matter in one place.
Understand not just the face value of a show’s relative success, but what the ongoing opportunities are.

Most informed and most accurate: for the full picture

MIDIA INDEX’S POWERFUL ANALYTICS PROVIDE DATA ON:

demographicsDemographics
viewing metricsViewing metrics
streaming metricsStreaming metrics
social activitySocial activity
show fandomShow fandom
brand awarenessBrand awareness
audience demandAudience demand
market shareMarket share

KNOW YOUR AUDIENCE

MIDiA Index creates a unique view of TV show and video audiences. Market indicators such as viewing metrics and demographics, social, activity, and fandom are combined with a sophisticated algorithm structure that feed into. Index’s unique and dynamic dashboards.

Use Index to:

measuresuccess

MEASURE SUCCESS

Go beyond ratings and truly understand how your audience values your brands.

track behaviour

TRACK BEHAVIOUR

Track audience viewing and streaming of your shows and segment by platforms used.

know your audience

KNOW YOUR AUDIENCE

Monitor the wider digital behaviours of your audiences, such as music and social activity.

monitor distribution

MONITOR DISTRIBUTION

Track quarterly subscriber numbers of TV operators and SVOD services, plus WAUs.

track the competition

TRACK THE COMPETITION

Track multiple TV shows with comprehensive dashboards giving you the full picture.

customise dashboards

CUSTOMISE DASHBOARDS

Personalise your workspace to monitor the shows and countries that matter to you.

Save time, streamline data gathering and move to consistent methodologies

Get the TV show data, trends and audience insights that matter, all in one place

START A FREE TRIAL TODAY, CONTACT:

Tommy King
BUSINESS DEVELOPMENT MANAGER
T: +44 (0) 203 968 2452 M: +44 (0) 749 032 5242
tommy@midiaresearch.com

Tim Mulligan
EVP AND RESEARCH DIRECTOR
T: +44 (0) 203 968 2453 M: +44 (0) 757 226 6568
tim@midiaresearch.com