US Gamers | Targeting Games Franchises to Compete in the Attention Economy

The 20,000 Foot View: Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting other media formats. This dynamic opens a floodgate of opportunities for media and entertainment companies, tech majors, telcos and brands alike to create cross-entertainment collaboration and marketing opportunities. To leverage these effectively, in this report we delve deep into the audiences of key games franchises and their behaviour across the media and entertainment landscape.

Key Findings

  • Gaming is now mainstream in the US: X% of consumers spend at least one hour per week gaming, compared to X% streaming music and X% streaming movies or TV
  • Gaming and video audiences overlap strongly: X% of weekly US X users use X weekly, compared to just X% that use X weekly
  • More US X players use X and X weekly than they do X
  • X weekly active users (WAUs) are a core opportunity for X, with X WAU penetration (X%) among this group more than double the all-consumer average (X%)
  • X attracts both casual and hardcore gamers, with higher US WAU penetration among X players (X%) than X (X%), X (X%) or X players (X%)
  • X is the top social media platform for games franchise audiences
  • X WAUs over index for usage of X (X%) and X (X%) compared to other games franchises (e.g. X% of X WAUs use X and X% use X)
  • X users are more than twice as likely to spend $10+/month on games than average gamers
  • Games franchises will increasingly penetrate both the video and music landscapes in 2019 and 2020

Companies and brands mentioned in this report: Amazon Echo, Amazon Music Unlimited, Amazon Prime Video, Apex Legends, Assassin’s Creed, Bear Grylls, Call of Duty, Counter Strike, CSR Racing, Facebook, Facebook Messenger, Far Cry, FIFA, Fortnite, Forza, God of War, Grand Theft Auto, Instagram, League of Legends, Marshmello, Minecraft, Monster Hunter, NBA 2k, Netflix, Pinterest, PlayStation, Player Unknown Battleground, Pokémon, Red Dead Redemption, Snapchat Spider-Man, Sony, Super Mario, The Grand Tour, Twitch, Twitter, WhatsApp, YouTube

Charts: 3
Pages: 15
Words: 2,245

Includes Synopsis, PDF, Slides and Dataset