The Sports Video Landscape: Sports Streaming Services in a Digital First Ecosystem

20,000 Foot View: The X% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.

Key Findings

  • TV sports viewing declined from X% in Q3 2017 to X% in Q1 2018, across the US, UK, Australia and Canada
  • US TV sports viewing declined from X% in Q3 2017 to X% in Q1 2018
  • X% of those who regularly watch sports on TV in the US, UK, Australia and Canada are aged over X
  • Only X% of those aged between Xin the US, UK, Australia and Canada regularly watch sports on TV as of Q1 2018
  • Cord cutting penetration in the US, UK, Australia and Canada was X% in Q1 2018
  • X% of cord cutters in the US, UK, Australia and Canada are aged X
  • US, UK, Australia and Canada household pay-TV subscriptions decreased from X% in Q4 2017, down to X% in Q1 2018
  • EPL rights fell X% between 2016 and 2018, leading to the acceptance of a digital platform’s bid to stream live games domestically for the first time
  • Sky’s share of the EPL rights deal decreased, winning only X% of the games for X compared with X% in X

Companies and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player, F1 TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal

Charts: 5
Pages: 18
Words: 3,613

Includes Synopsis, PDF, Slides and Dataset