STREAMING VIDEO CONSUMER TRENDS Q4 2018: REACHING THE POST-PEAK ATTENTION ECONOMY

The 20,000 Foot View: With streaming video subscriptions X that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV X to entice the younger audience to engage with its services as the digital landscape is successfully catering to their consumption needs. Over 45s accounted for X% of total pay-TV subscribers in Q4 2018. This compares to subscription video on demand (SVOD) services where over 45s  account for X% of total subscribers. This X to appeal to younger audiences resulted in pay-TV subscriptions X points XSVOD, at X% penetration, in Q4 2018. Q4 also illustrated an inflection point for digital and streaming services. Weekly active usage (WAU) for key apps and services have X throughout 2018, which illustrates that the X of the peak attention economy is nearing. With finite time and resources at their disposal, consumers are forced to specialise on select services. This means less time is spent on mainstream social and streaming services. Between Q1 and Q4 2018, Facebook’s WAU X from X% to X%, while YouTube’s went from X% to X%.

Key Findings

  • Pay-TV subscriptions (X% penetration) X points X household SVOD subscriptions in Q4 2018
  • YouTube’s WAU X points year-on-year (YoY) from X% in Q4 2017 to X% in Q4 2018
  • Binge watching among video subscribers X% in Q2 2018 to X% in Q4 2018
  • Demographic distribution for video subscribers X in 2018 as SVOD services X acquire the older and digitally migrant audience
  • Peak attention economy dynamics are more evident, with Facebook X points YoY to X% WAU, and nearly all social and streaming apps X in Q4 2018
  • Video subscribers with three or more digital subscriptions X% to X% between Q2 and Q4 2018
  • WAU for Catch Up TV peaks in the UK at X% in Q4 2018, X points X than in the US and Canada
  • At X%, Hulu is X local SVOD in terms of WAU in the US, whereas the UK’s Now TV, Canada’s Crave TV and Australia’s Stan record penetrations of X%, X% and X% respectively
  • X% of SVOD subscribers are aged between 25-34 years old in Q4 2018, X from X% in Q1
  • Catch Up TV WAU X points YoY from X% in Q4 2017 to X% in Q4 2018

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple, AT&T, BBC, BBC iPlayer, Bravo, Comcast, Crave TV, DAZN, DirecTV, DirecTV Now, Dish Network, Disney, Disney+, EPL, Facebook, Foxtel, Hulu, Illico.tv, iView, MLB, NBA, Netflix, NFL, Now TV, Stan, Tencent, TenPlay, UEFA Champions League, Verizon, YouTube

Charts: 4
Pages: 16
Words: 2,569

Includes Synopsis, PDF, Slides and Dataset