Streaming Media Consumption: Video Leads The Way

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Key Findings

  • Amazon Prime Video users (X%) are more likely to have multiple video subscriptions than Netflix subscribers (X%)
  • X% of 16–34 year olds consume SVOD content either through their own subscription or a subscription that someone else pays for
  • Only X% of consumers expressed a concern that it was increasingly inconvenient to subscribe to multiple services in order to access particular shows
  • Only X% of 16–19 year olds and X% of 20–24 year olds say they pay for Amazon Prime Video
  • X% of 16–19 year olds and X% of 20–24 year olds in say they pay for Netflix
  • X% of 25–34 year olds identify as having left the TV ecosystem almost entirely in favour of video streaming services
  • Weekly active use of Amazon Prime Video was largely stagnant since Q4 2016, hovering around the X% mark
  • Netflix’s weekly active users increased from X% to X%
  • At X% penetration, the car has a wider scope of music listenership than the home speaker (X%) or the smartphone (X%)
  • Streaming services face an uphill battle to gain ground in radio’s influential domain

Companies and brands mentioned in this report: 21st Century Fox, Amazon Prime Video, Apple, AT&T, Comcast, Disney, Netflix, Sirius XM, Spotify, Warner Media, YouTube

Charts: 3
Pages: 13
Words: 2,276

Includes Synopsis, PDF, Slides and Dataset