Sports Viewing 2018: SVOD Taking Over?

20,000-Foot View: Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively acquired sports rights. Against this backdrop, sports viewing in Q3 2018 was largely X while free streaming X. This combined with the X demographic profile of regular TV sports viewers underlines the X attached to the premium value currently afforded to sports in the video landscape. With sports now only ranking as the X most desired content genre, its value proposition is X. The notable X is that sports consumption on TV is X in the face of pay-TV cord-cutting, reiterating the X value of premium sports rights—inflated or not—for pay-TV operators.

Key Findings

  • Sport is the X most popular video content genre at X% penetration, X points behind the most preferred genre, X
  • X% of consumers are willing to pay for sports content as part of a video / TV offering, X points behind those willing to pay to access X
  • Sports viewing on TV X at X% penetration comparing Q2 2017 to Q3 2018
  • Watching free streaming sports video X from X% in Q2 2017 to X% in Q3 2018
  • The average age of regular TV sports viewers is X while X% are male
  • X% of sports viewers listen to the radio, X points X the weighted average
  • X% of sports viewers use Twitter weekly, X points above the weighted average
  • TV sports viewing is X in the US and Australia at X%, compared to X% in Canada
  • X% of cord cutters are X

Companies and brands mentioned in this report: AFL, Amazon Prime Video, Amazon Prime, DAZN, Discovery, Eleven Sports, EPL, ESPN+, Euroleague, Facebook, GolfTV, Kayo Sports, La Liga, Ligue 1, Matchroom Sports, MLB, Netflix, NFL, NRL, PGA, Spotify, Twitter, UEFA

Charts: 4
Pages: 12
Words: 2443

Includes Synopsis, PDF, Slides and Dataset