Music Subscriber Market Shares 3.0 | The Big Three Dominate

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming services across 30 different markets.

Key Insights

  • There were X million music subscribers globally in Q2 2019, up X on Q4 2018, with X the market leader at X% market share with X million subscribers
  • X has maintained long-term market share but X and X grew to X% and X% respectively. X was also a big gainer, with X million subscribers
  • X leads the US with X million representing X% of the total X million US subscribers, with X second on X% with X million
  • Both Amazon and Apple gained US market share between Q2 2017 and Q2 2019 at X’s expense
  • The UK reached X million subscribers in Q2 2019, up from X million in Q2 2017, with X leading on X million. X and X were big gainers, but X slowed in 2019
  • Canada had X million subscribers in Q2 2019, up from X million in Q2 2017, with X leading on X million, more than X and X combined
  • France was Europe’s third-largest subscriber market with X million subscribers in Q2 2019, with X leading on X million and X second with X million
  • Germany is Europe’s second largest subscriber market with X million. X leads with X million followed by X on X million
  • Sweden is one of Europe’s smaller streaming markets with X million subscribers, but it is also one of its most developed with X% penetration. X dominates with X% share
  • X dominates the Australian streaming market with X% of the total X million subscribers, though X and X both grew faster
  • Japan is the most fragmented major streaming market with six large-scale services. X leads with X% market share with X second on X%
  • Brazil is Latin America’s largest streaming market with X million subscribers. X leads with X million but X is a strong second with X million

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Apple, Apple Music, AWA, Bytedance, d Hits, Deezer, Gaana, Genie Music, Google, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music, Tidal, TikTok, YouTube Music, Wynk, Xiami

Charts: 10
Pages: 18
Words: 2,421

Includes Synopsis, PDF, Slides and Dataset