Music Streaming Services Market Shares: H1 2018 Update

The 20,000 Foot View: This report provides a global level mid-year update to MIDiA’s Music Streaming  Subscriber Market Shares report, presenting H1 2018 figures.

Key Findings

  • Music subscribers grew by X% in the first half of 2018 to reach X million, up from X million at the end of 2017
  • Growth is steady rather than strongly accelerating – there were X million net new subscribers added year-on-year (YoY) between Q2 2017 and Q2 2018, compared to X million between Q2 2016 and Q2 2017
  • This indicates growth remains on the faster-growth midpoint of the S-curve
  • Between them, Spotify Apple Music and Amazon accounted for X% of all global music subscribers at the end of H1 2018
  • Spotify once again maintained global market share of X%, the same as in Q4 2017, with X million subscribers
  • Apple added X points of market share, up to X%, and up X points YoY, with X million subscribers
  • Across Prime Music and Music Unlimited Amazon added just under half a point of market share, stable at X% with a combined X million subscribers
  • Google performed strongly, adding X million subscribers in the period.
  • In Japan, Line Music experienced solid quarterly growth to reach X million subscribers
  • In South Korea MelOn had a dip in Q1 but recovered in Q2 to finish X above Q4 2017 with X million subscribers
  • In the US Pandora had a solid six months, adding X million subscribers

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, Google, Google Play MusicLine Music, MelON, , Pandora, Spotify

Charts: 1
Pages: 6
Words: 756

Includes Synopsis, PDF, Slides and Dataset