Music Consumer Behaviour Q2 2019 | Fragmentation and Disruption

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists.

Key Findings

  • X (X%) and X (X%) dominate streaming app weekly active users (WAUs)
  • X is making up ground in third place with X% across all of its tiers (on a unique, deduplicated user basis)
  • X has the lowest weekly-to-daily use ratio (X%), while X has the highest (X%)
  • X WAUs have the oldest average age, at X
  • Music radio WAU penetration is around X of overall radio, which on the other hand retains mass market reach with X% WAU penetration
  • Podcasts are becoming an important part of the audio landscape, with X% of consumers using them weekly and more than X of those also using them daily
  • Radio audiences are also X, with an average age of X compared to X for streaming
  • X has overtaken radio in Spain – X% compared to X% for monthly users – but X leads in all other tracked markets
  • X leads music listening with X%, followed by X listening at X%
  • X listening (X%) trails X listening at X% – this is where the momentum is
  • Just X% of consumers stream X
  • Streaming music consumers spend an average of X minutes listening to music during each listening session
  • X penetration is modest at X%, but adoption among younger users aged 16-19 is much higher, rising to X%

Companies and brands mentioned in this report:  Amazon Music Unlimited, Amazon Prime Music, Apple Music, ByteDance, Deezer, Google Play Music, Instagram, iTunes Store, Napster, Spotify, TikTok, Your Daily Drive, YouTube

Charts: 7
Pages: 20
Words: 3,234

Includes Synopsis, PDF, Slides and Dataset