Monetising Fandom in a Fragmented Content Landscape
Added on 17th July, 2019 by Hanna Kahlert
Streaming transformed the way in which audiences engage with content and the relationships they have with their favourite media brands. Digital distribution platforms have enabled brands to expand their reach while simultaneously fragmenting fandom. In this event MIDiA will leverage data from its brand new Index for Artists and Index for Video products to explore how fandom is changing and how best to build and monetise that fandom.
The slide deck here includes the presentations which will be given by MIDiA’s Mark Mulligan, the event’s keynote speaker and MIDiA’s Managing Director, and Zach Fuller, our Senior Music Analyst.