Eurosonic Mark Mulligan Keynote – Insurgents And Incumbents: The Remaking Of The Music Business

The recorded music business is about to enter the second half of a decade of annual growth. As it does so, fundamentals of the business are changing, from artist careers, through music company business models to audience behaviour. But there is also much that is changing too slowly. The next five years of growth will underpin a story of winners and losers, of insurgents against incumbents. This keynote will explore these themes, with data and insight illustrating where the market is now, where it is heading and who will come out on top.

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