Awareness and Demand Indicators for Disney+ versus Apple TV+
Added on 10th March, 2020 by Tim Mulligan
Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020
On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer (D2C) services, headed by a dominant tech major and a dominant media major respectively – representing the diverging strategic drivers behind the 2019/2020 D2C big bang moment. This report gives an early glimpse into the awareness and interest in the two competing services, commissioning approaches, and, crucially, their divergent go-to-market strategies.
Companies and brands mentioned in this report: Apple, Apple TV+, Disney, Disney+
Includes PDF, Slides and Dataset