2019-2021 | Emerging New Metrics for Sports Streaming Success

The 20,000 Foot View: The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as X and X have experienced mixed fortunes. Meanwhile, X launch in 2018 marked the arrival of the first of the big guns in the sports streaming space. It remains to be seen which is optimally placed to capitalise on the 2021 opportunity,  with success ultimately depending upon a winning combination of X, X and X to meet the only modestly reduced expectations of the leagues. The stakes have rarely been so high. The winner could cement its role as the go-to sports provider for the next decade.

Key Findings

  • Attention has become a scarce commodity, and without a compelling value proposition, sports streaming services will struggle to displace pay-TV
  • The top ten leagues have a combined social following of X million, however X is unevenly distributed and does not conform to X
  • The National Football League (NFL), which earned $X in 2017, only ranks X in terms of social media following, with nearly X the size of the X’s following
  • The tech major’s focus on global reach matters puts leagues with X (e.g. X and the X) at a distinct advantage over the X and X
  • The demands of the attention economy will consolidate streaming licensing to a few sports franchises, creating a superstar effect with X pushed to the side
  • Streaming services are not yet competing for top tier domestic rights, instead preferring to snap up smaller packages to test the waters for live streaming
  • A blend of X, X and X will determine the next allocation of major rights

Companies and brands mentioned in this report:  ABC,AFL, Amazon Prime Video, Amazon, Apple, AppleTV+, CBS, DAZN, DirecTV, Disney, Disney+, Eleven Sports, English Premier League, ESPN, ESPN+, F1, Facebook, Fox, Gallagher, Premiership Rugby, Houston Rockets, Hulu, IPL, KFC Big Bash, La Liga, MLB, NBA China, NBA, NBC, Netflix, NFL, NHL, NRL, Serie A, TBS, Tencent, TNT, UEFA Champions League, UFC, Verizon, Warner Media, WeChat, WWE

Charts: 3
Pages: 17
Words: 3375

Includes Synopsis, PDF, Slides and Dataset