Tag: youtube

Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Posted on 2nd March, 2020 by Hanna Kahlert in Apple Tv, CBS, Content, Content Production, Espn, Fandom, Friends, HBO, Hulu, Mythic Quest, NBCU, Nbcuniversal, P2p, Peacock, Peer To Peer, Piracy, ViacomCBS, Warner Media and Youtube

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe, video service providers are struggling with the existential question of how to…

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Just What Is a Podcast, Anyway?

Posted on 17th January, 2020 by Mark Mulligan in Apple Music, Apple Podcasts, Audio, Audio Strategy, Media, Media Trends, Podcast, Podcast Debate, Podcast Strategy, Radio Disruption, Radio Podcast Apps, Radio Takes On Streaming, Spotify Podcast Strategy, Twitter and Youtube

The podcast market – as with all media ­– is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is…

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Take Five (the big five stories and data you need to know) November 25th 2019

Posted on 25th November, 2019 by Mark Mulligan in Colin Kaepernick, Disney, Epic Games, Espn, ESPN+ Subscribers, Fortnite, Hulu, Hulu Subscribers, Keywords: Tencent, Meghan Rapinoe, PUBG, Spotify, Spotify Awards, Susan Wojcicki, Tencent Games, Throw Down Ladders, Youtube and Youtube Creators

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4 million to…

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BT Sport’s Key Ingredient for Competing in an Increasingly Saturated Landscape

Posted on 22nd November, 2019 by Alistair Taylor in Advertising, American Football, Baseball, Basketball, Broadcast Audience, BT, BT Sport, BT Sport App, Bubble Economics, Competitive Landscape, Cord Cutting, DAZN, Demographics, Digital Natives, Domestic Rights, Engagement, English Premier League, Europa Conference League, Exclusive Rights, ITV, Live Sports, Market Saturation, MLB, MMA, NCAA, Pay Tv, Premium Rights, Price Point, Revenue Over Reach, Rugby, Sky, Sky Sports, Soccer, Social Platform, Sporting Rights, Sports Highlights, Sports Rights Bubble, Streaming Service, Subscribers, Subscription Video On Demand, Supply Demand, Svod, Telco, Telecom, Traditional Broadcaster, UCL, UEFA Champions League, UEFA Europa League, Ufc, Untapped Audience, Value Proposition, Weekly Active Usage and Youtube

The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing…

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NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

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