Tag: vr

The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

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Can the NBA Capture the ‘Cord-Nevers’?

Posted on 8th March, 2019 by Alistair Taylor in Audience Engagement, Cable Providers, Clippers CourtVision, Consumer Survey, Cord Nevers, Digital Advancements, Micropayments, Mit, NBA, NBA 2K, NBA 2K League, Premium Sports, Revenue Generation, Rights Deals, Social Media Following, Sporting Rights, Sports Broadcasting, Sports Fans, Sports Landscape, Subscribers, Subscription Video On Demand, Take Two Interactive, Turner Sports, UEFA Champions League, Vr, VR Headset and WNBA

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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The Meta Trends that Will Shape 2019

Posted on 16th November, 2018 by Mark Mulligan in 2019 Forecast, 2019 Tech And Media Predictions, AI, Alphabet, Amazon, Apple, AR, Environment, Facebook, GDPR, Google, Green, Machine Learning, Midia Predictions, Music, Privacy, Rights, Social, Tech, Tech Predictions, Video, Voice and Vr

MIDiA has just published its annual predictions report. Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies –…

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A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Posted on 1st February, 2017 by Zach Fuller in Alexa, Amazon, Amazon Echo, Facebook, Htc Vive, Jeff Bezos, Mark Zuckerberg, Oculus, Oculus Rift, Psvr, Technology Adoption, Virtual Reality, Vr and Vr Adoption

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore…

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