Tag: viewership

Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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DAZN launches in the US – is it worth the gamble?

Posted on 12th September, 2018 by Alistair Taylor in Amazon Prime Video, Boxing, Combat Sports, Consumer Behaviour, DAZN, EPL, Matchroom Boxing, MLB, Monthly Video Subscriptions, NBA, Nfl, NHL, Online Video, Original Content, Pay-tv Subscriptions, Perform, Premium Rights, Sports, Sports Rights, Streaming Video, Svod, Tech Majors, Us, US Open and Viewership

On September 10th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in…

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Are Consumers Losing Out From the Latest Premier League Rights Deal?

Posted on 15th June, 2018 by Alistair Taylor in Amazon, Consumers, EPL, Football, Premier League, Rights, Soccer, Sports, Sports Rights, Sports SVOD Landscape, Sports Video, Streaming, Streaming Video, Subscriptions, Svod, TV Viewing and Viewership

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time…

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Posted on 6th June, 2018 by Alistair Taylor in Consumer Behaviour, Cord Cutting, Digital Rights, Linear Tv, Mobile, Networks, Sports, Sports Consumer, Sports Rights, Streaming, Streaming Video, Svod and Viewership

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land…

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