Tag: TV

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Posted on 27th March, 2020 by Mark Mulligan in Amazon Music, Amazon Prime, Amazon Prime Video, Apple Music, Apple Tv, BBC, Boris Johnson, Cnn, Coronavirus, Coronavirus And Entertainment, Covid-19, Covid19, Disney, Donald Trump, Entertainment Demand, Fox News, Games, Grand Theft Auto, Gta, Minecraft, Music, Netflix, News, Playstation, Podcasts, Radio, Spotify, Streaming, The Bbcc, The Covid Bounce, TV, Video and Xbox

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same is true,…

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Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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