Tag: t-series

How ByteDance May Just be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Posted on 13th December, 2018 by Mark Mulligan in Bhangra, Brazil, China, Colombia, Egypt, Emerging Markets, Guru Randhawa, India, J Balvin, Luis Fonsi, Mexico, Nigeria, Pewdiepie, Reggaeton, Russia, Spotify, T-series, Thailand, The Philippines and Turkey

Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series…

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