Tag: sports rights

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Posted on 1st August, 2019 by Alistair Taylor in Audience Reach, CBA, Chinese Basketball Association, Custom Interactive Services, Digital Partner, Fanbase, Houston Rockets, Live Sports, Loyalty Schemes, MAUs, National Basketball Association, NBA, NBA 2K League, NBA China, QQ, Revenue Diversification, Rights Acquisition, Rights Extension, Social Reach, Sports Franchise, Sports Rights, Strategic Pivot, Streaming, Svod, Take Two Interactive, Tencent, Toronto Raptors, Ufc, Video On Demand, Wall Street Journal, Wechat, Weixin and Wiebo

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the…

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Is YouTube MLB’s Answer to Tap into Younger Audience?

Posted on 29th July, 2019 by Alistair Taylor in Amazon Prime Video, Baseball, Cable Consumption, Channel 4, Concurrent Viewers, Consumer Behaviours, Content Consumption, Cricket, DAZN, Demographic, Digital Content, Digital Ecosystem, Distribution Deal, Diversification, ECB, English Premier League, EPL, Espn, Exclusive Rights, Facebook, Fanbase, Fans, FIFA Women’s World Cup, Finite Resources, Fox, Free To Air, FTA, Google, ICC Cricket World Cup Final, Ive Sports, LA Dodgers, Major League Baseball, MLB, Morning Consult, Multiple Subscriptions, Non-exclusive, OTT, Over-the-top, Pay-TV Subscribers, Peak Attention Economy, Peak Audience, Penetration, Philadelphia Phillies, Premium Rights, Rights Acquisition, Rights Holders, Sky, Sports Fans, Sports Rights, Subscribers, Subscription Retention, TBS, Time Allocation, Wau, Weekly Active Users and Youtube

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019.…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Posted on 3rd June, 2019 by Alistair Taylor in Apple, BAMTech, Broadcast Rights, BT, Cable, Carriage Partnerships, D-day For Sporting Rights, DAZN, Digital Rights, Disney, Disney Streaming Services, Disruption, Enhanced Social Reach, EPL, Espn, FIFA World Cup, Google, La Liga, Latency, Monthly Active Users, NBC, Nfl, NHL, Optimal Capital, Optus, Optus Sport, Overextension, Pay Tv, Premium Sports Rights, Redistribution, Rights Acquisition, Rights Holders, SBS, Serie A, Sky, Sport-centric, Sports Rights, Streaming Services, Subscription Video On Demand, Svod, Tech Majors, Traditional Broadcasters and UCL

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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Eleven Sports Loses Serie A Rights As Partnership With IMG Ends

Posted on 1st February, 2019 by Alistair Taylor in Allsvenskan, Audience Acquisition, Bundesliga, Chinese Super League, DAZN, Eleven Sports, Eredivisie, IMG, La Liga, MLB, NHL, PGA Championship, Premier Sports, Premium Rights, Price Point, Rights Partnership, Scottish Cup, Serie A, Sport-centric, Sports Rights, Sports SVOD, Strategic Partnership, Streaming, Streaming Insurgent, Streaming Latency, Streaming Service, STV Group, Sub-prime Content Proposition, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Eleven Sports, the fledgling sports-centric streaming service has lost the UK and Irish rights for Serie A and Eredivisie, following a strategic decision to ‘amicably’ end its partnership with international…

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Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports

Posted on 9th January, 2019 by Georgia Meyer in 21st Century Fox, Acquisition, Apple, Apple Earnings, Beats, Comcast, DAZN, Domestic Sports Rights, English Premier League, EPL, National Football League, Nfl, Pay Tv, Q3 Earnings, Share Price, Sky, Sports Rights, Star India and Tech Majors

2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be…

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Sport1 To Drop US-centric Channel in Favour of Esports

Posted on 5th December, 2018 by Alistair Taylor in Addressable Audience, Audience Demographics, Broadcaster, Cord Cutting, DAZN, ESports, Fragmented Market, Germany, KEK, Market Share, MLB, NBA, Netflix, Nfl, NHL, Niche Sports, OTT, Pay Tv, Premium Right, Rights Bubble, Rights Holders, Sport1, Sports Rights, Strategy, Streaming Insurgents, Survey Data, Svod, Us Sport and Weekly Active Usage

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,…

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DAZN launches in the US – is it worth the gamble?

Posted on 12th September, 2018 by Alistair Taylor in Amazon Prime Video, Boxing, Combat Sports, Consumer Behaviour, DAZN, EPL, Matchroom Boxing, MLB, Monthly Video Subscriptions, NBA, Nfl, NHL, Online Video, Original Content, Pay-tv Subscriptions, Perform, Premium Rights, Sports, Sports Rights, Streaming Video, Svod, Tech Majors, Us, US Open and Viewership

On September 10th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in…

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