Tag: social media

Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

Read more

Battle of the Docuseries: Who Mirrored Who?

Posted on 13th June, 2019 by Alistair Taylor in Addressable Audience, All Or Nothing, Amazon, Amazon Prime Video, Capital, Customer Acquisition, D-day For Sporting Rights, Dallas Cowboys, Derby County, Digital Economy, Digital Ecosystem, Documentary, EFL, English Championship, EPL, Facebook, Formula 1, Instagram, Leeds United, Live Sports, Liverpool, Manchester City, MLB, Netflix, Nfl, NHL, Original Content, Peak Attention, Premium Domestic Rights, Rag To Riches, Reach, Riches To Rags, Rights Acquisition, Rights Portfolio, Social Media, Sports Consumption, Sports Docuseries, Subscribers, Subscription Video On Demand, Sunderland 'Til I Die, Sunderland AFC, Svod, Tech, Tech Major, TNF, Twitter and Value Proposition

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian…

Read more

Has the BBC Cured Streaming Latency?

Posted on 21st September, 2018 by Alistair Taylor in 2018 FIFA World Cup, 2022 FIFA World Cup, Altice, Amazon, Amazon Prime Video, Audience, BBC, BBC IPlayer, Broadcasters, Collaboration, DAZN, Eleven Sports, Facebook, HDR, Latency, Live Sports, Netflix, Nfl, Optus, Pay Tv, Pay-TV Subscritions, Research, Rights Holders, RMC Sport, SFR, Social Media, Streaming, Streaming Services, Streaming Video On Demand, Svod, Tech Majors, UCL, UHD and Video Subscriptions

Two weeks ago, the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights.…

Read more

Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Posted on 14th September, 2018 by Alistair Taylor in Big Brother, Channel 4, Channel 5, Digital Content, Digital Natives, Endemol, Engagement, Facebook, Netherlands, Online, Pay Tv, Quarterly Trends, Reality TV, Social Media, Spotify, Streaming Behaviours, Streaming Video On Demand, Subscriptions, Svod, Terrestial Channel, TV Show Fandom, UK, UK Franchise, Viacom and Youtube

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed…

Read more